Social Media
I’ve been proficient in social media for a while from creating content, managing platforms, and staying on top of trends but more recently, I’ve been diving deeper into the marketing strategy behind it. I’ve started learning how to leverage tools like Meta’s Business Suite for running ads, tracking performance, and understanding audience behavior beyond just engagement. It’s been exciting to connect the creative side with the numbers and strategy that drive real results.
I use Instagram to tell stories that fit each brand’s vibe. For my own brand, I focus on lifestyle content building connection through visuals and captions that are relateable.
For the excavation company, I captured behind-the-scenes, progress shots, and day-in-the-life content that shows the work in action.
With the renovation loan company, I kept things simple and informative, using Canva graphics to explain how it all works in a way people can actually understand.
Each account has its own style, but I always focus on making content that’s engaging, on-brand, and easy to connect with.
CanvasCoveCocktails- Lifestyle
CanvasCoveCocktails Analytics 1:2
CanvasCoveCocktails Analytics 2:2
GroundBreakServices- Construction Business
Personal- Lifestyle
RenovationLoanSpecialist- Loan/Real Estate
I use Facebook to build community and drive engagement by sharing content that feels relevant and approachable for each audience. For all brands, I tailor posts to spark conversation, answer questions, and stay visible in the feed.
I’ve worked with Meta’s ad tools to boost posts, run targeted campaigns, and track performance to help increase reach and connect with the right audience in a more strategic way. I’ve also created lead-generating ads to drive visibility and boost ROI.
Explore The Brands
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Canvas Cove Cocktails
My personal bartending brand to showcase my cocktails & mocktails.
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Ground Break Services
Excavation company showcasing the process, behind the scenes, and informative content
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Renovation Loan Specialist
Reno loans for homes with BTS details and information of a renovation project.